Whether you are writing an email, delivering a presentation, or engaging in a conversation with colleagues and customers, it is important to both your career and to your organization that you communicate effectively.

Ineffective communication can lead to costly mistakes, customer loss, and decreased morale in the workplace.

The following video and graphic supplement Chapter 1's deep discussion of the communication process model. Pay close attention to components of the model as you work through this module, and be ready to apply these components in the assignment at the end of the module.

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Video #1 - An Introduction to the Communication Process Model

Graphic: The Communication Process Model Applied

The communication process model includes several components and it starts with someone having an idea that she or he would like to convey. The Communication Process Model below highlights each step in the communication process model and applies the model in a business context. Please review the graphic and the recorded lecture on the communication process model.

The Communication Process Model-1.png